The BMW logo: it’s meaning and its history

Is it a propeller, or is it not? There has been a lot of debate about what the BMW symbol means. But, unfortunately, it’s all for a media occasion. So, we will tell you the meaning behind the BMW logo, how it came to be, and how the new logo reflects the change in the BMW brand.

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“Many people think the BMW logo is a stylized propeller,” Fred Jakobs of BMW Group Classic says. “But that’s not the truth. “

What exactly does the BMW logo signify? What exactly is the BMW emblem mean? We’ll explain this through the “BMW explained” series.

Many think they are able to prove that they believe the BMW logo is an emoji of propellers. However, that’s not the case.

At first, there was no requirement to have a BMW badge.

The story of Bayerische Motoren Werke (Bavarian Motor Factory) began around 1917 in Munich, the capital city of the Free State of Bavaria in the southern part of Germany. In 1917, Rapp Motorenwerke, an aircraft engine manufacturer, changed the legal title of its business to BMW. Even though the name changed, the technology employees, assets, and assets were kept.

When BMW was registered in the company register in July 1917, it had no logo. Moreover, the initial advertisement of the company was not adorned with emblems or symbols. But it did contain the products they intended to develop shortly, along with aircraft, boats, cars, and agricultural machinery engines.

“During the initial period, the logo and its meaning were not as well known to the general public as they are today, as BMW had no end customers to advertise it to,” says Fred Jakobs. The primary business of BMW was the manufacturing and maintenance of engines for aircraft in the German air force. German Air Force. BMW grew from another company, Rapp Motorenwerke GmbH (1913-1917). This provenance is evident in the first BMW logo, from October 1917, which maintains the tradition of a black ring with superimposed letters.

Reverse Bavaria on the BMW logo.

And on the 5th of October 1917, the new firm finally got its logo. The initial BMW logo was recorded within the Imperial Register of Trade Marks and retained the circular shape of the original Rapp logo. The outer logo’s ring was enclosed by two golden lines and featured the words BMW.

BMW’s B represents Bavaria, which must also be apparent in the design. The parts of the inner circle are adorned with the colors of Bavaria, the Free State of Bavaria, blue and white. But, they’re in reverse order (at minimum, if the symbol is read the standard way of heraldry, starting from right to left and counterclockwise). This arrangement of colors is because the law of the past prohibited using nation-specific symbols or symbols to identify a brand’s logo. Left: This was the symbol with which BMW was presented at the 1924 Berlin automobile exhibition. Right: In its early years, BMW manufactured engines for various applications: aviation, automobiles, agricultural equipment, and boats.

What is the BMW logo refer to?

The significance behind the BMW emblem can be deduced by its colors. That is, blue and white are the colors from the Free State of Bavaria in Germany, which was the place of birth for BMW. Moreover, the 1929 BMW advertisement depicts the emblem with colored quarters atop a spinning ejector. This is how the idea in the BMW logo symbolizes propellers was created.

Where does the meaning that is”the “BMW propeller” come from?

Many still think that the BMW logo depicts moving propellers. Where did this idea originate from? The legend of the propeller came about a few after a while: in an advertisement in 1929, the BMW logo was portrayed as superimposed over the propeller of an aircraft. Amidst a backdrop of global economic turmoil, the poster was designed to announce a new aircraft engine constructed by BMW under license through Pratt & Whitney. How the emblem was interpreted as a propeller seemed optimistic for the image of the new company as it explored its origins and expertise in the design of engines for aircraft. In 1929, the idea was born from the publication that the BMW logo represents a propeller.

1942 In 1942, it was BMW itself used the propeller image to create an identification symbol to identify its company. In a company publication called “Flugmotoren-Nachrichten,” (Aviation Engine News), an illustrated article appeared with an image showing the BMW symbol on the moving propeller of an airplane.BMW did not seriously set out to disprove that idea. Instead, numerous depictions of the BMW logo as a propeller surfaced as an example, such as this illustration from 1941 BMW Labor magazine.

The BMW logo is a symbol that conveys meaning and significance.

The mythology behind the BMW logo is rooted in the myth of the propeller. It is still in use today. “For a long time, BMW did not try too hard to debunk the myth of the BMW propeller,” claims Fred Jakobs of BMW Group Classic. “And whoever wants to continue believing in the myth of the propeller will not be too far off the mark,” according to the expert, even though the meaning may not be exact in a strict way. After being repeated numerous times, the tale is now accepted as factual as Jakobs claims: “this conception has been repeated for the last 90 years, and that’s why it is based on its system of logic. 

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